Strategic Features Measurable Gains.
Custom Strategies. Measurable Results. Built for Scale.
Our Comprehensive Digital Growth Blueprint is designed for businesses ready to elevate their online presence and performance across global markets. Starting with a deep-dive audit, we identify your most critical digital challenges and growth opportunities.
Then, we develop a tailored roadmap across the pillars that matter most:
Comprehensive Tourism Digital Growth Blueprint
Start Free & Grow at Your Pace
Relevant Partner Linking
We categorize all websites into their most relevant niche, Increased Relevant linking is achieved by receiving one way links from these very partnerships.
The SEO landscape is ever changing. Google is constantly updating their algorithms to deliver the most relevant results possible for their searchers. With these advancements there are now over 100 ranking signals used to determine the value and relevancy of your website. However, through all these changes the all-mighty link still reigns supreme with well crafted informative content a close second.
The problem with quality relevant links is how the heck do you get them? Google doesn’t want you to buy links, they don’t want you to comment on blogs, they don’t want you to load up with tons of directory listings, so what’s a website owner to do? That’s where we come in.
Don’t think of us as just a “network” or even worse a “link farm”, those terms carry some bad mojo over some past spamming techniques. First, a link farm is a group of websites purposefully created to build links. These are usually low quality sites, with copied or spun content with no real value. They are created and exist only to be used to place links. You definitely don’t want that……at all. A link network can often be the same thing, maybe you have heard of SAPE before. The, also like a farm, had large companies enter tons of junk low quality sites just to have a network to sell and share links from…. again, not at all what you should be looking for.
So what does that leave? It leaves us! A true blue American built platform for REAL website owners to add REAL websites in relevant categories. A full management platform not just for simple reciprocal links but one way quality relevant links with sites categorized into main categories as well as more niche sub categories. The end result being high quality links that help you rank.
These aren’t your run of the mill links that you buy for pennies each. You don’t need 10,000 of them to move a keyword. The quality and relevancy is so powerful that even our FREE package that includes 20 to 30 one way links will get you results!
Oh, and did I mention how easy it was? All you do is add your domain, keywords, a little relevant content, and we do the rest. You don’t have to worry about who links to you or who you link to, because you are in control. With your user dashboard, you can disable any incoming or outgoing link with a single click, no questions asked.
This isn’t a fly by night software. This is 10 years of industry experience, over 4 million lines of code across 4 servers, and a team of professionals always tweaking and improving our internal algorithms to keep up with constant changes of SEO. Our links are quality, safe, and powerful. Give it a try on our 5 keyword free package, or call us to discuss our paying packages and see if you qualify for a no contract, 30 day trial on our 20 keyword paying plan.
Content Marketing
We create optimized content for your website to boost the effectiveness of your inbound relevant linking partners.
Adding content to your website geared towards keywords that you are looking to rank for is always a great idea. You want content that is informative and useful to the visitor, not just keyword stuffed filler text for search engines. We make this process easy with our plugin. You simply add in supporting content for your keywords and our system goes to work marketing that content for your backlink profile.
Rather than just filling your backlink profile with just exact match keyword text links (which would cause negative effects), we build your link profile using the relevant content that you add to your account for each keyword.. This form of marketing is referred to as “Content Marketing”.
This is accomplished by first adding a full page of content per keyword to your account with us (we do this with our writing staff for paying accounts). This content is delivered directly to your website through our plugin. This content is neatly organized into silos for keywords that are closely related. Next you would add unique 75 word descriptions paragraphs for each key phrase. These paragraphs are what we use to build the backlinks from other relevant sites who are also using our service.
These links are displayed very nicely with a title for the article that links directly from the site displaying the link to that article on your site. Then the paragraph which will have a text link for your company name or web address that links directly to your home page. Then another image link that is a snap shot of your home page also linking to your home page. This forms a very solid and safe type of link. Rather than some cheap text link stuck on some random page you have a paragraph of info that links directly to supporting information on your website, a company name link to give you credit for the content you are distributing, and the icing on the cake is the snap shot of your website that gives you authority as the author.
It’s content distribution at it’s best. Rather than posting the entire article all over the place creating a lot of duplicate content, we want to keep that valuable content right where it belongs – your website. Then reference that content with the short paragraph. This gives the link much more weight and gives you better overall rankings in the search engines. This is because you have a relevant title within relevant text, linking to a relevant page. The perfect storm to increase your rankings.
Mobile Ready
Being mobile-friendly is a must with more and more of your visitors using mobile devices.
Technology has evolved to fit into the palm of our hand. Each year mobile devices gain more and more of the overall traffic coming to your website. In some cases, as much as 50% of your overall visitors view your website on their handheld devices.
This makes having a mobile ready website, often referred to as a “Responsive” site, a must in today’s market. If your website has static widths and small text it can be near impossible to navigate from a screen as small as a cell phone. This results in a customer leaving your site as quickly as they landed on it.
This is something that we account for with our SEO Plugin. If your website is mobile friendly then our plugin will seamlessly integrate right in to that structure, making our pages as beautiful as the rest of your website for your mobile visitors.
Big change is in the air for google. They strive to give their searchers the best user experience they can, so they of course wouldn’t want to show a non mobile friendly website when someone uses their search on a mobile device. They will now be filtering their results for mobile searches to boost sites that are mobile friendly to the top of the results. If your site is mobile, this is a huge benefit and you could enjoy a nice traffic increase. However if you are still stuck with desktop only website then you will most certainly see a decline.
We can help convert your desktop site into a responsive site in as little as 7 days, and its much cheaper then you might think. Drop us an email at jason@blackwoodproductions.com to get a custom quote to convert your website to a responsive one.
SEO Architecture
We create keyword content structure on your website formatted into silos to achieve the best possible results.
When trying to improve your rankings for a set of keywords it’s important that your website is well planned and optimized for that keyword set. All too often sites are underdeveloped and only include generic pages like Home, About Us, and Contact Us. It can be very difficult to rank for a keyword when the keyword isn’t even mentioned on your website.
We took that into account with our plugin. A key feature of the plugin isn’t just the link exchange, but the content article building. For each keyword you add to your account a full page is created on your website with that keyword in mind. These pages are also grouped under “silos” of other relevant keywords.
This creates a library of information that is neatly organized and well structured to give your website the SEO Architecture it needs to increase rankings. Even our 5 keyword free plan will create a full page for each keyword. All you have to do is fill in the Full Text box in your account for each keyword with unique hand written content that is informative and supportive of that keyword. (This service is done for you with our paying packages).
We also create this same architecture with the content marketing for the link building. Links are organized into pages created around your keywords with your short text being at the top of these pages along with a video if you choose to provide one. Below that relevant content shares are neatly organized and well presented. This all contributes to adding additional optimized pages geared towards the keywords in a way the search engines love.
Analytics & Reporting
Your account management dashboard presents live data about your online business, using Google analytics and keyword ranking reports.
With every marketing campaign you use or goal you set, you will always need a way to track the progress and effectiveness of the campaign. You need to know that your efforts and money are paying off and contributing to your bottom line.
We have developed a sleek user dashboard to do just that. With various tools and graphs you can get an overall picture of where you were when you started with us and how much you progress each week.
You can keep track of your rankings in the search engines for your chosen keywords and view a bonus report of keywords that you didn’t choose, but are improving through the campaign.
A detailed links report is provided to show all the shares we have obtained for you, where they reside, and a relevancy score that we assign to that link. This report also allows you to easily disable any links that you don’t like.
We even provide what we call a “Google Health Check” that automatically and periodically scans your entire website and finds common errors that can hold you back.
We are always adding new ways to judge performance and constantly upgrading the user dashboard to include great new features, so check your account often!
W3C & HTML 5
Everything Blackwood Productions creates for its clients is W3C Valid HTML 5 coding. The best of the best.
Nothing is as ever changing as technology. New fads come and go in the blink of an eye. What’s hot technology today can become obsolete in mere weeks. That doesn’t change the need to stay on top of it.
That’s exactly what we do. We strive to maintain the highest quality coding standards and latest technologies with our plugin. We update often and error check daily to continue to be the best that we can be.
All of our coding is done with optimization in mind and adheres to the highest W3C Standards (learn more about w3c here) using HTML 5 and CSS 3 coding. This ensures that our pages are easy to crawl and index by search engines to gain maximum benefits.
Comprehensive Digital Growth Blueprint
Overview
We are primarily focusing on private bookings on the Internet, targeting GEO markets: throughout Greece, US, and Europe. Our promotion strategy leverages multiple digital channels to maximize reach and sales.
Promotion Channels
- We will be promoting through the following channels:
- 1. Local Content and Link Sharing Network of Preferred Partners – We create all content and infused linking to enhance visibility and rankings.
- 2. Site Technical Optimization – Ensuring compliance with Google Search Console and site health audits for top performance.
- 3. Site Design Upgrades – Improving UI/UX to drive better conversions.
- 4. Google Paid Advertising (PPC) – Running ads on Google’s search and social properties.
- 5. Social Media Organic Communities – Engaging client-driven communities
- 6. Global OTAs (Online Travel Agencies) – Utilizing a network of 27,000 trusted resellers like Viator, GetYourGuide, and Google Things to Do.
- 7. Bokun Booking & Payment Gateway Integration – Managing client’s online bookings and payment gateways, including facilitating a booking management course.
- 8. Client Network Cross-Promotional and Preferred Partner Upsells – Leveraging upsell opportunities at the booking stage.
- 9. Preferred Partners Directory – A centralized directory promoting each partner’s services on all partner sites.
- 10.Preferred Partners Referral & Tracking System – Implementing a tracking system to measure referral impact, upsells, and total internet sales increase.
Internet Promotion Strategy
- Our strategy includes the following digital channels:
- Organic Search Results (SEO & Link Building)
- Google Paid Advertising (PPC)
- Social Media Organic Engagements (Client Driven)
- Global OTAs Resellers (Utilizing a select few at the beginning)
- Local Preferred Partner Content & Link Sharing Network
- Advanced Booking & Payment Platform
- Client Network Cross-Promotional & Upsells
- Preferred Partners Directory & Referral Tracking System
Service Breakdown & Action Items
- 1. Local Content & Link Sharing Network of Preferred Partners Objective:
- Objective
- Enhance domain authority through content collaboration and strategic linking.
- Action Items:
- Identify and onboard preferred partners in Santorini, Naxos, and Athens.
- Develop content featuring partner services with cross-links to each other’s websites.
- Ensure partners promote each other’s services on their respective websites via the Preferred Partners Directory.
- Monitor referral traffic and adjust linking strategies based on performance.
- 2. Site Technical Optimization
- Objective
- Ensure site performance, compliance, and best SEO practices.
- Action Items:
- Run full site audits (Google Search Console, SEMrush, Ahrefs).
- Fix broken links, improve page speed, and enhance mobile usability.
- Implement structured data (schema markup) for better indexing.
- Optimize metadata and alt attributes for images.
- 3. Site Design Upgrades & Conversion Optimization
- Objective
- Improve website design for better user experience and conversion rates.
- Action Items:
- Conduct A/B testing on CTA placements and booking pages.
- Enhance mobile responsiveness and navigation.
- Optimize for faster load speeds and improved page layouts.
- Implement trust signals (testimonials, partner logos, secure payment badges).
- 4. Google Paid Advertising (PPC)
- Objective
- Drive highly targeted traffic through Google Ads.
- Action Items:
- Set up geo-targeted campaigns for Santorini, Naxos, and Athens.
- Optimize ad creatives, landing pages, and conversion tracking.
- Implement remarketing campaigns for abandoned bookings.
- Analyze performance and optimize bids regularly.
- 5. Social Media Organic Communities
- Objective
- Build and engage an audience on social media.
- Action Items:
- Assign Client Lead to oversee community growth and engagement.
- Post destination highlights, guest experiences, and promotional content.
- Run engagement-driven campaigns (polls, contests, Q&A sessions).
- Collaborate with influencers to expand reach.
- 6. Global OTA Resellers Reach
- Objective
- Expand bookings through 27,000 OTA resellers like Viator, GetYourGuide, and Google Things to Do.
- Action Items:
- List priority services on select OTAs initially.
- Optimize listings with compelling descriptions and high-quality visuals.
- Monitor conversion rates and adjust pricing strategies.
- Test different OTAs to maximize profitability and reach.
- 7. Bokun Booking & Payment Gateway Integration
- Objective
- Streamline the booking and payment process for clients.
- Action Items:
- Implement and manage Bokun for seamless booking operations.
- Provide a booking management course for clients.
- Ensure secure and reliable payment gateway integration.
- Regularly test the booking flow for user experience improvements.
- 8. Client Network Cross-Promotional & Upsells at Booking Stages
- Objective
- Increase average order value through strategic upsells.
- Action Items:
- Develop upsell packages for each location and service type.
- Integrate upsells into the booking checkout process.
- Train customer service teams to suggest add-ons and upgrades.
- Track conversion rates and optimize upsell offerings.
- 9. Preferred Partners Directory & Referral Tracking System
- Objective
- Maximize visibility and referrals by ensuring all partners actively promote each other.
- Action Items:
- Create a Preferred Partners Directory listing all network members.
- Feature partner services on dedicated pages across all partner sites.
- Include backlinks and referrals to boost domain authority.
- Implement a tracking system to measure referral impact, upsells, and total internet sales increase.
- Track traffic and bookings generated from partner referrals.
Rollout Timeline for Single Client Onboarding
Phase 1 (Weeks 1-4): Foundation & Initial Setup
- Onboard client and define goals.
- Implement site technical optimizations.
- Launch initial Preferred Partners Directory integration.
- Set up PPC campaigns with initial ad creatives.
- Begin social media engagement and content sharing.
- List client on select OTAs for initial visibility.
- Integrate Bokun booking system and configure payment gateway.
Phase 2 (Weeks 5-8): Optimization & Expansion
- Expand content linking with preferred partners.
- Analyze PPC performance and optimize campaigns.
- Refine OTA listing strategy for higher conversions.
- Implement upsell strategies in the booking process.
- Test and refine referral tracking system.
- Provide Bokun booking management course for the client.
Phase 3 (Weeks 9-12): Growth & Refinement
- Scale PPC and refine targeting for better ROI.
- Add more partners to the directory and refine listings.
- Introduce influencer collaborations and organic promotions.
- Automate tracking and reporting for referrals and upsells.
- Evaluate key performance metrics and adjust strategies accordingly.
- By executing this structured rollout, we ensure a streamlined approach to integrating a client into the network, maximizing visibility, conversions, and overall digital growth.
